Timeless Treasures

An exciting new entry in teNeues’ successful series of books about watches (more than 100,000 copies sold of The Watch Book series) A watch book with a unique focus: less technical and more emotional; the watch nerds will get their Reference numbers, but it’s also about lifestyle, pop culture and fashion Featuring famous movie watches and famous watch wearers, from Rihanna to Ryan Gosling Pre-owned is a fast-growing market and one consequence is a transition of the target group – Timeless Treasures is the perfect book for a new diverse luxury watch community The book offers helpful tips for passionate watch collectors and potential new customers Six different authors offer different perspectives and share their passion for watches: a watchmaker, an auction house’s watch specialist, a fashion expert etc In a 2021 study, McKinsey describes Certified Pre-Owned (CPO) within the watch market as 'the industry's fastest-growing segment'. The trade in pre-owned watches is expected to overtake that in new watches by the middle of the decade. 'Certified Pre-Owned' is thus a booming trend. Pre-owned watches are becoming increasingly popular for various reasons: CPO makes classic watches and exclusive rarities accessible to connoisseurs, but also to new customers. Since the fine pieces are authenticated by experts, the market offers security. Above all, however, the CPO business enables an emotional approach: buyers get watches with a history that they can perpetuate themselves
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