The adidas Archive. The Footwear Collection. - Taschen

The adidas story is one of groundbreaking designs, epic moments, and conceiving the all-around sports shoe, worn by the likes of Lionel Messi, Run DMC, and Madonna. A mecca for sneaker fans, this book presents adidas’s history through almost 200 pairs of shoes, including one-of-a-kind originals, vintage models, and designer pieces.   The history of the adidas shoe, from its earliest beginnings until today More than 100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models.To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured
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