Prosperity - Better Business Makes the Greater Good (Mayer Colin (Peter Moores Professor of Management Studies Peter Moores Professor of Management Studies Said Business School University of Oxford UK))(Paperback / softback)

What is business for? Day one of a business course will tell you: it is to maximise shareholder profit. This single idea pervades all our thinking and teaching about business around the world but it is fundamentally wrong, Colin Mayer argues. It has had disastrous and damaging consequences for our economies, environment, politics, and societies.
In this urgent call for reform, Prosperity challenges the fundamentals of business thinking. It sets out a comprehensive new agenda for establishing the corporation as a unique and powerful force for promoting economic and social wellbeing in its fullest sense - for customers and communities, today and in the future. First Professor and former Dean of the S�id Business School in Oxford, Mayer is a leading figure in the global discussion about the purpose and role of the corporation. In
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