Manuals: Design and Identity Guidelines - Tony Brook

The first comprehensive study of corporate identity design manuals from the golden era of identity design.

In today’s landscape, designers rely on digital templates to implement brand identities – fast, accurate and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and contin
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