Magic Town (1947)

Classic drama directed by William Wellman and starring James Stewart and Jane Wyman. Lawrence 'Rip' Smith Stewart is an ambitious pollster whose New York office closes down after losing a contract. When he is then shown a newspaper by a firm looking to hire him, he has a sudden realisation. In the newspaper he finds a small town whose citizens' opinions he believes accurately reflect those of America at large, and he recognises a chance to cash in. However, when a local newspaper editor named Mary Peterman Wyman latches onto his game, the subsequent clash threatens to destroy the town of Grandview and everything it stands for.
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