Identify - Tom Geismar, Sagi Haviv, Ivan Chermayeff

Chermayeff and Geismar\'s visual identities are instantly recognizable by countless millions around the world (one identity—the official logo for the U.S. Bicentennial-even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a \"logo prodigy\" by The New Yorker) open up their studio for the first time in the firm\'s 55-year history and reveal the creative process that lead to the firm\'s iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to Identify - Tom Geismar, Sagi Haviv, Ivan Chermayeff od authora Tom Geismar, Sagi Haviv, Ivan Chermayeff a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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