How Brands Grow 2 - Jenni Romaniuk, Byron Sharp

Name: How Brands Grow 2 - Jenni Romaniuk, Byron Sharp
Brand: Oxford University Press
SKU: SCCZ26262577

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EAN: 9780190330026

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'. - Se How Brands Grow 2 - Jenni Romaniuk, Byron Sharp od authora Jenni Romaniuk, Byron Sharp a nakladatelství za skvělé ceny na e-shopu Martinus.cz

Parametry

Autor	Jenni Romaniuk, Byron Sharp
Jazyk	anglický
Nakladatelství	Nakladatelství
Počet stran	256
Rok vydania	2021
Rok vydání	Rok vydání

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How Brands Grow 2 - Jenni Romaniuk, Byron Sharp

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"How Brands Grow 2 Revised Edition" - "Including Emerging Markets, Services, Durables, B2B and Luxury Brands" ("Romaniuk Jenni (Research Professor and Associate Director Research Professor and Associate Director Ehrenberg Bass Institute)")(Pevná vazba)

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