Guidelines and Standards for the Visual Design - Otl Aicher

Almost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the “cheerful” Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use. The manual, completed in 1967, con-tains a flexible system of colors, forms and fonts that enabled Aicher’s team and partners to “play freely” and saved “unnecessary preparatory work and time-consuming detailed decisions”.With the use of this kind of visual gram Guidelines and Standards for the Visual Design - Otl Aicher od authora Otl Aicher a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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