Fundamentals of Marketing (Baines Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement) Professor of Political Marketing and Associate Dean (Business & Civic Engagement) University of Leicester School of Business)

Name: Fundamentals of Marketing (Baines Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement) Professor of Political Marketing and Associate Dean (Business & Civic Engagement) University of Leicester School of Business)
Brand: Oxford University Press
SKU: SCCZ23683826

Fundamentals of Marketing (Baines Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement) Professor of Political Marketing and Associate Dean (Business & Civic Engagement) University of Leicester School of Business)

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Výrobce: Oxford University Press

EAN: 9780198829256

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditio Fundamentals of Marketing - Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti od authora Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti a nakladatelství za skvělé ceny na e-shopu Martinus.cz

Parametry

Autor	Paul Baines, Sophie Whitehouse, Sara Ros
Jazyk	anglický
Nakladatelství	Nakladatelství
Počet stran	408
Rok vydania	2021
Rok vydání	Rok vydání
Žánr	Žánr

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