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Fashion Business Manual - An Illustrated Guide to Building a Fashion Brand(Pevná vazba)

Fashion Business Manual - An Illustrated Guide to Building a Fashion Brand(Pevná vazba)
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Výrobce: Fashionary

EAN: 9789887710974

Výrobní číslo: 9789887710974

The world’s first visual guide for fashion business. The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates. Business information is presented in short, easy to read paragraphs. Practical advice is presented in a step-by-step guide with illustrated examples. OVERVIEW - It's not a traditional business book The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world. WHO IS IT DESIGNED FOR? - Fashion Designers While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that! - Fashion Entrepreneurs From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas. - People in the Fashion Industry Fashion is business. Whether you’re the he

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Jazykanglický
NakladatelstvíNakladatelství
Počet stran220
Rok vydania2018
Rok vydáníRok vydání
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