Creative Curve - How to Develop the Right Idea, at the Right Time (Gannett Allen (Author))(Paperback)

Great ideas take something familiar and make it feel new. We've all heard the stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the real story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wi The Creative Curve - Allen Gannett od authora Allen Gannett a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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