Art of Client Service - The Classic Guide, Updated for Today's Marketers and Advertisers (Solomon Robert)(Pevná vazba)

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powe The Art of Client Service - Robert Solomon od authora Robert Solomon a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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